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A logo is a face for your company. It's hard to remember names but we always remember a face, so it should portray what you do and present your business in a professional light. A good logo should last a good number of years before it needs to be updated. This is accomplished by staying away from current fads. Most Graphic Designers break this rule and in the end your logo is dated in a short time.
A Logo should be: • Professional looking • Simple and clean • Easy to read from a distance • Not easily confused with another • Fashionable but not fad!
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